THE IMPORTANCE OF GOOGLE TO REAL ESTATE AGENTS

Since its creation in late 1998, Google has taken the world by storm with its seemingly endless library of knowledge and services. The website has become so popular that it is officially a verb that has forced itself into the everyday collective lexicon of human language. It has changed our society in almost all aspects for the better.

One area in society that Google has had a profound impact is business. Many of us have used Google to find a local business. Let’s say it’s late at night and you need to make a quick run to your nearest Target, but you aren’t sure what time your local Target closes. All you have to do is search on Google, and you can find the core information you need, like the store’s operating hours. This information is displayed in the Google My Business section.

In short, the Google My Business section is designed to offer as much information as possible for users. Google My Business offers location, hours of operation, phone numbers, websites and even brief histories, key people and related searches. It’s a very useful tool. But what does it mean for the real estate agent? Everything.

Google is heavily focused on providing information that is unique and relevant to each individual user. And Google understands that purchasing a home is one of the most personal and important experiences any person can undertake, which is why finding a good agent is so crucial. And so, real estate agents can treat themselves as individual businesses and offer their professional information (phone number, hours of operation, website links, etc.) for users to find. One of the most important pieces of data that Google My Business provides is user reviews.

In order to read the full article, written by Ezra Beyman, make sure to click the link.

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AVOID THESE HOME BUYER’S MISTAKES AT ALL COSTS

Buying a home is a momentous occasion for any person. It’s the first step in a person’s life to gaining full independence. It’s often seen as a happy, yet stressful, time in a person’s life. Because of that stress, and the inevitable steep cost of buying a house, the entire process can seem very intimidating. But it can be done, and has been done successfully for decades. With that being said, I wanted to put together a list of tips and tricks for those on the hunt for their first house. Hopefully this list will make the ordeal a bit easier.

Get Pre-Approved Before House Hunting

If you’re house hunting, you’re probably really excited. There’s nothing wrong with that. It’s an exciting moment in your life. But don’t get so caught up in the hunt that you forget to get all of your ducks in a row first. Get pre-approved. Once you’re pre-approved, you have an understanding of how much money you can spend which gives you a realistic idea of the homes you can look at. Additionally, if you’ve been pre-approved for a loan, that can give you a competitive edge on bidding for a home. Sellers will take you much more seriously than hunters without pre-approval.

In order to read the full article, written by Ezra Beyman, make sure to click the link.

Real Estate Crowdfunding Platforms

It’s 2019, and the crowdfunding community has absolutely taken off. Entrepreneurs, artists and any number of professionals can make their dreams come true simply by putting themselves out there and asking for investors. GoFundMe and Kickstarter are two of the most well-known and successful crowdfunding platforms out there. And these crowdfunding sites are not limited to small ideas or products; almost anything can be crowdfunded, including real estate.

There has been a recent rise in real estate crowdfunding, and if you’re looking to invest in real estate yourself, you might want to take a look at some of these platforms.

Crowdstreet

If you’re an accredited investor, look no further than Crowdstreet to give you the tools you need to make varied investments in alternative assets; more specifically, Crowdstreet allows you to invest in debt and equity real estate. The downside to the platform is that it is incredibly difficult to actually pass the review process for real estate dates. If you are one of the lucky 2% that passes the review process, then Crowdstreet will allow you the ability to invest in direct deals or blended portfolios. What’s more, the Crowdstreet Blended Portfolio allows for investors to diversify their assets by investing in multiple commercial real estate deals.

Small Change

What about those of us who aren’t accredited investors? What about those of us who are smaller investors? Well, Small Change has the answer for you. The platform allows small-scale investors to choose individual projects, assess the minimum investment and, well, invest. Projects vary in location and type, from residential to commercial, but they are all ultimately small in scale.

In order to read the full article, written by Ezra Beyman, make sure to click the link.

WHAT HOMEOWNERS SHOULD KNOW FOR TAX DAY

Ezra Beyman WHAT HOMEOWNERS SHOULD KNOW FOR TAX DAY

The end of tax season is quickly approaching. April 15th marks the date that all US citizens should have their taxes filed for the previous year. It’s a great time, especially when the tax returns arrive. But what about homeowners? Owning a home can change your tax filings up quite a bit. So, if you’re a homeowner, what should you know for filing your taxes?

Receipts are important

This rings true for non home-related purchases as well, but if you’re making any purchases for your home that can decorate it or increase its appeal, you’ll want to hold on to those receipts. Keeping receipts can be useful come tax time; they could be considered deductions, particularly when you’re going to sell your home. This all varies by state and city, but still, it’s a good principle to live life by.

Keep an eye out for new taxes

With last year’s brand new tax system in place, your homeowner’s taxes could change drastically. You may or may not need to adjust for new taxes coming your way. Don’t assume you have a hold on your current taxes. Be safe and take a look at what you need to pay. A great example can be found in Cape Cod: a new tax on vacation property could result in 12 to 26 percent cost increases. The point is, be wary of all upcoming taxes, there’s a new playing field.

In order to read the full article, written by Ezra Beyman, make sure to click the link.

Ezra Beyman, Chairman of Empire National Holdings, On New York

When it comes to tech, New York City is where it’s at, and that means real estate technology is following suit. The technology boom in 2019 is spanning across the metropolis and not only in Midtown South. Tech is setting up house downtown, in Brooklyn, in Queens, etc. With giants like Google planning to double its workforce in the city and Apple, Uber and Facebook also expanding their presence there, tech keeps gaining ground in NYC.

In February, Savills paid recognition to the Big Apple by calling it “the No. 1 tech city in the nation.” Savills is a global real estate services provider listed on the London Stock Exchange.

For example, PropTech Place has recently debuted at 214 W. 39th Street in Manhattan. The grand facility was designed as a co-working space for real estate technology startups and talent. Venture capital fund MetaProp was behind the project’s development. Already, PropTech Place includes a strong mix of investors, early-stage startups and academics. MetaProp has moved its company headquarters into the co-working space and plans on investing $3 million into technology, programming and buildings over the next five years.

In order to read the full article, written by Ezra Beyman, make sure to click the link.

Ezra Beyman, Chairman of Empire National Holdings, On Parking

The good old days of driving into a city and paying for a large, concrete parking garage might be numbered. According to a report from Digital Trends, recent trends in consumer driving habits and philosophies could mean that the tried and true parking lots that we’ve all come to know and love could be going the way of the dodo. And when you stop and think about it, it’s not really that hard to believe.

In recent years, the ride-sharing economy has blown up. Ride-sharing services like Lyft and Uber have absolutely skyrocketed as a means of income for drivers and transportation for commuters and travelers. And since commuters are being driven to their locations as opposed to driving themselves, they simply don’t need to park their cars.

Another growing trend is the fact that younger generations (primarily Millennials) are not as eager to buy cars as older generations. Public transportation is incredibly popular with younger demographics (those 30 and under are seven-times more likely to use public transport than those 60 and over). And what’s more, younger people’s interest in driver’s licenses has dropped a staggering 20% over the last 30 years. The final nail in the coffin for parking garages is the impending arrival of the self-driving car.

In order to read the full article, written by Ezra Beyman, make sure to click the link.

What Will the Future of Real Estate Look Like?

Ezra Beyman What will the future of real estate look like

Technology has a way of influencing different industries and changing the way that old processes are done. If predictions come true, technology will have an influence on the real estate market as well. Realtors who are involved in the space will have to adapt to these changes and new trends. Predictions call for immersive home listings, a transition of power to prospective homebuyers and digital platforms that provide real-time data to consumers.

Giving Consumers More Power

In the transportation and lodging industries, it’s easy to see the influence that technology has had. Both Uber and Airbnb have given consumers the ability to research their driver or host and schedule their experience while they use their smartphone or computer. This type of technology is coming to the real estate industry too. Home buyers and sellers will be able to submit offers and negotiate in real time. This will change the current role that realtors play in the process.

Removal Of The Middleman

Algorithms and databases are going to be used in digital platforms that will create smoother, simpler real estate transactions. Real-time data that quickly shows availability and pricing will play a huge role in this transition. By taking out the middleman, it will allow consumers to make their own decisions in a secure, confident environment. Technology is going to be doing the brunt of the work that humans used to provide

Immersive Home Listings

In the future, home listings will include much more information than they currently provide. The short description and multiple still image photos that are currently used will be replaced with an immersive 3-D environment. Don’t be surprised to see high-end listings that introduce the technology of virtual reality as well. This change will allow a prospective homebuyer to read comments and reviews about a home by individuals who have physically visited the property. It will also create an experience that can’t be matched by just looking at pictures.

Negotiating Repairs

In some instances, the sale of a home will only occur if specific repairs are made. In the coming years, a digital platform may include the estimates for repairs and even links to service providers. These are all aspects of the home buying process that can help a homeowner make a buying decision after being fully informed.